Ever since her album “Identity” basically ruined her career in Japan, (the Bionic of it’s day), BoA has had a hard time getting a hit over in Japan. Her Korean singles all slay charts but in Japan, not so much. It’s a shame because she has become one of the best mid-tempo singers out there right now.
Her newest single “Shout It Out” is super catchy and features some amazing street fashion in the PV. BoA does her typical super-hard-dance-moves-more-effortlessly-than-your-favs dance routine on a couple bland sets, but overall I am in love. Queen of pop!