After reviewing The Saturdays life changing new single Disco Love, I basically expected a video full of roller disco realness. Well, it is, but not completely.
The video spans over decades, starting in 1979, (though the only sign of the late 70s is Molly’s ONE hair curl and Frankie’s 25 cent wig). Their “1979” ends up looking more like a Ralph Lauren Polo ad that has been Instagram filtered. Once we pop over to 1989, we end up looking more like 1979 complete with a roller disco scene. Are the people behind this confused over which era’s they are styling? Oddly enough, with the rise of hipsters the 1989 scene could also double as just a bunch of Portland, Oregon kids walking down the street this afternoon.
We then go to 1999 and witness the girls sitting on a sofa next to some graffiti while people break dance. Not the art direction I would have chosen for the year in which Britney Spears sold 13 million copies of her debut album, but hey, it is what it is. The girls look stunning and the song is awesome. I guess what more can I ask for in the end?